Mission

• To provide quality service through effective human resource management and innovative research.
• To provide value-added services while maintaining ethical and professional standards.
• To maintain a good relationship with stakeholders and make a valuable contribution to the money market and capital market.
• To be the most transparent organization where all the activities are made visible to ensure accountability.

Vision

• To become Number ONE Merchant Bank in Bangladesh Capital Market.
• To be the leading corporate advisory and investors advisory Merchant Bank in Bangladesh.

Values

• Customer focused approach & team work.
• Ethical standard & regulatory compliance.
• Advance technology and right people in right place.
• Wealth maximization through risks minimization
• Branding and image building
• Research & innovation
• Operation excellence
• High Professionalism