- To provide quality service through effective human resource management and innovative research.
- To provide value-added services while maintaining ethical and professional standards.
- To maintain a good relationship with stakeholders and make a valuable contribution to the money market and capital market.
- To be the most transparent organization where all the activities are made visible to ensure accountability.
- To become Number ONE Merchant Bank in Bangladesh Capital Market.
- To be the leading corporate advisory and investors advisory Merchant Bank in Bangladesh.
- Customer focused approach & team work.
- Ethical standard & regulatory compliance.
- Advance technology and right people in right place.
- Wealth maximization through risks minimization
- Branding and image building
- Research & innovation
- Operation excellence
- High Professionalism