• To provide quality service through effective human resource management and innovative research.
  • To provide value-added services while maintaining ethical and professional standards.
  • To maintain a good relationship with stakeholders and make a valuable contribution to the money market and capital market.
  • To be the most transparent organization where all the activities are made visible to ensure accountability.


  • To become Number ONE Merchant Bank in Bangladesh Capital Market.
  • To be the leading corporate advisory and investors advisory Merchant Bank in Bangladesh.


  • Customer focused approach & team work.
  • Ethical standard & regulatory compliance.
  • Advance technology and right people in right place.
  • Wealth maximization through risks minimization
  • Branding and image building
  • Research & innovation
  • Operation excellence
  • High Professionalism